Journal 14 December

In todays lesson I continue with the editing of our music video

Here are some of the screenshot of some of the editing, i most focus on the lip syncing parts of the music video

7/12/11 Location-behind the scenes.

Today we continue filming part of our music video within the school, the part that we filmed was the part of which our Singer ( Molly) lip syncing.

This is one of the location that we filmed in, this hall is above the sixth form common room. In this location we filmed Molly lip syncing to some of the song and dancing but mainly the lip syncing for the song.

We also filmed in other parts of the school such as in the science department

Here are some of the images of Molly dancing in front of a large images of a heart that can be located in the science department.
We have also film in a different part of the science department where their are different images in the background of Molly lip syncing to a different part of the song.

Jornal 2/12/11

In today lesson we continue are individual work on our blogs and the digipack.

On my digipack i was able take one of the photo that i'm going to use for my digipack and hopefully would be able to take the rest of the images in the weekend.

Here are the photos that i might be using on my digipack.

Journal 28/11/11

Today we decided to choose the clips that we are going to use for our music video, we are also reconsider of refilm some of the parts as we didn't use a tripod while we was film the fireworks scenes.

digipak design

Here is a drawn design of my digipak for a 6 panel design

Most of the drawn image will most be from the music video and the other photo will be paper origami that i will be making, however this is still in the early stages of production and would mean that the design could change as it progress.

3 Weeks Plans

Friday 25th November

Improve and update the blog

Which includes

Improving the Journals, Research and Planning post.

1.55pm= Finish the Digipack Design

Saturday 26th to Sunday 27th November

-Upload the digipack design to the blog.

-Take Pictures to use for the Digipack.

Monday 28th

-Tester shots of the things we want to film such as the parachute men.
Consultation with Molly about the things that we want her to do
Summery: Planning of props and costumes.

-Ask friend for the milk bottles.
Wednesday 30th November

-Filming the close up shots of Molly. We will be using my house to do this as we are unable to use the Gallery at this time, we are doing the close up shots as this will not give away the fact that we are not in the Gallery and means that we have at least filmed a good part of the video.
Friday 2nd December 2011.

-Edit everything that we have filmed, Plan our next step for filming, booking the Gallery for after the Alternative Prize has been taken down.
3rd-4th December (Weekend)

-We will once again be filming some more, possibly the milk bottle scene as this can be done outside school with a plain background, maybe even the bouncy ball scene when they are coming down the stairs.
Monday 5th December 2011

-Going to the Gallery and asking Cassie if we are able to use the Gallery for filming as the Alternative prize should be taken down soon.
Also planning for costumes and props to bring in on the day of filming. Consulting Molly again on what she needs to do for the day of filming.
Wednesday 7th December 2011

-Looking over all the footage that we have filmed so far and editing it all so that we know what we have left to film and what is a priority on our to do list.

Feedback

FeedBack Sheets 1

FeedBack sheets 2

FeedBack sheets 3

FeedBack sheets 4

FeedBack sheets 5

This is all the feedback that we have received from the class after our pitch, however we have received positive feedback, as all the feedback comment on the creativity of the music video and liked the idea of the uses of the fireworks and confetti, the star rating that we have received after the pitch was 60% of the class rated three stars and only 40% rating 2 stars.

We have also received things that need developing, such as the intertextual references that we are using is not relevant to your music video and the use of the milk bottles are unclear in the music video.

Target audiences was also commented that the age should be lower to match our audiences and that the demographic should be a grade D to B.

16/11/11

Today we continued our separate digipack for our artist, most of the image for my digipack will be from our music video and some would be origami images that I would be making.

Animatic

Here is that Animatic for our music video animatic

I was given the responsibility of creating the Animatic using our Storyboard that Charlotte and Libby have created.

The Animatic paces changes throughout the song, this is to allow the audiences to understand the pace of the clips that we are going to uses, a example of this is when the parachute men are falling and the images changes quick.

Animatic Production

The first stage of creating the animatic was to cut the images individually

The images is then exported to the final cut program to be edited with the music and match to the pace of the music.

The only problem that I have encountered while editing the Animatic was that their wasn't enough images for certain shot of the music video, this would mean that some of the images used in the animatic have to be extended.

The animatic is finally converted to a quicktime after another member of the group agreed with the animatic and uploaded on to Youtube.

7/11/11

On Saturday, Charlotte and Libby filmed the local firework display in Danson Park with our lead singer Molly dancing in the fun fair, which the firework happening. On Monday I was able to transfer the footage of the firework that was recorded on Saturday night to Final Cut Pro.

So far the footage have not yet been edited.

04/11/11

Charlotte, Libby and I went to a local party store and brought the first confetti cannon, ready to be used when we decided to start filming. The price of the cannon was £5.99 and a large cannon would cost us £9.99

The cost of the music video is currently £9.99.

Production Plans

We need to gather all of our props which include props

Parachute men - £1 each, we purchased two packets in total of £2 for 16 parachute men.

Bouncy Balls - £1.60 for 15 balls on eBay, for 50 balls we will pay around about the £6 mark.

Giant Confetti Cannon - £2 each eBay, purchase 2 possibly for £4.

Glitter - Hobby Craft £1/2 each packet, about three to four different colours.

Confetti - 50p from Petals Loft in Bexleyheath, already purchased.

This is the over view of the costumes, what we are using and how much

For the more subtle and soft part of the song we will be using a very hippy but natural looking outfit.

We will get this outfit from either Charlotte's collection or Libby's or last resort we go into a charity shop and buy one for £5 or under.

For the more louder and vibrant parts we want her to wear something very bright and fun preferably a dress from Molly's collection which is very 60's Bohemian.

We will be using different locations so that it set the scene for the music

The first location will be in the Gallery in the Art department for our first shot with the parachute men. This will not cost anything.

We will also be using Bostal Heath for our intertextual reference this also will be free to use.

When she is singing with a microphone we will put her in the gallery with a green screen behind her, we were thinking of putting either some sort of tie die on the green screen or a massive image of the inside of an apartment.

We will also be using Danson Park on firework night so that we can film the fireworks to put into our music video

Do we need any permission for the locations we have chosen

The only permission that we need so far are the scenes in the gallery as we need to make sure that their is no exhibitions being held in their at the time of filming or that no one is working in their and need it to themselves.

Who are we using in our music video

We are going to use Molly Baxter in our music video as the main singer. We have asked her and she has agreed to film with us which has relieved us of that part of our planning.

Who will be on the set on the filming of our music video

The people on the set whilst filming will be Libby, Charlotte, Si Hin and for only certain parts of the music video Molly Baxter will be present.

What do we want the end product to look like

We want the end production to be a very Bohemian type video, that is a lot of fun to watch, dance to and listen to. This is going to be visually dynamic and pleasing to the eye.

props costs research

Confitti cannons

Amazon

30cm Party Confetti Cannon

Price £4.95

Giant Confetti Cannon Party Shooter

Price £3.50

Ebay

GIANT PARTY CANNONS 80 CMS CONFETTI SHOOTERS COMPRESSED AIR CANNON POPPERS

Price £4.75
Others
parachute men £2- £4

milk bottles

price : Free

Journal 21st October

In today lesson we continue drawing our storyboards for our music video, we only have a few shot to draw and discuss, the storyboard would be finish at the end of the lesson.

Journal 17 October

Today we continue our storyboard for the music videos, we suggested different idea that we can use for the 'zing boom' , one of the ideas was the uses of fireworks for one of the 'Booms'. We then discuss the camera angles that we are going to use in this part of the music videos.

We also had the idea of having the toy soldiers parachutes being trapped having their them cut off, this also allow us to have some of the animation in our music video aswell.

Digipak process/ Journal

In the process of creating the Digipak, I was able to finish 3 four images for the digipak, both of them are origami which will be place on the front and the back of the digipak, the image would be several paper flowers floating in water and the back is a single flower floating

Here is a screenshot of my digipak with only four of image finished with one of the panel using two photo of the lead singer and the firework above.

Digipack 2nd Jay-Z and Linkin Park

Lyrics

It's oh so quiet

shh shh

It's oh so still

shh shh

You're all alone

shh shh

And so peaceful until...

You fall in love

zing boom

The sky up above

zing boom

Is caving in

wow bam

You've never been so nuts about a guy

You wanna laugh you wanna cry

You cross your heart and hope to die

'Til it's over and then

shh shh

It's nice and quiet

shh shh

But soon again

shh shh

Starts another big riot

You blow a fuse

zing boom

The devil cuts loose

zing boom

So what's the use

wow bam

Of falling in love

It's oh so quiet

It's oh so still

You're all alone

And so peaceful until...

You ring the bell

bim bam

You shout and you yell

hi ho ho

You broke the spell

Gee, this is swell you almost have a fit

This guy is "gorge" and I got hit

There's no mistake this is it

'Til it's over and then

It's nice and quiet

shh shh

But soon again

shh shh

Starts another big riot

You blow a fuse

zing boom

The devil cuts loose

zing boom

What's the use

wow bam

Of falling in love

The sky caves in

The devil cuts loose

You blow blow blow blow your fuse

When you've fallen in love

ssshhhhhh...

Journal 12 October

In today lesson we updated our blogs, which include 2 digipack and a poster analysis and the audiences profile

Questionaire

Male / Female (Please Circle)

Are you a student? Yes/No (Please Circle)

If not please state...................................................................................................................................

What age are you?

.................................................

Which genre of music do you most prefer? (Please Circle)

Country

Pop

Rock

Indie

Heavy Metal

Hip Hop

R 'n' B

Folk

Brit pop

Alternative

Bohemian

If other please specify.............................................................................................................................

Who is your favorite band/singer?

.....................................................................................................................................................................

What is the most recent music video you have watched?

..................................................................................................................................................................

Did you enjoy it if not why?

....................................................................................................................................................................

Are you interested in the idea that we have put across?

Yes/No (Please Circle)

If so do you think that it sits well with the music we our using?

Yes/No (Please Circle)

If not please Specify................................................................................................................................

Will you look out for this music video?

Yes/No (Please Circle)

If so would you consider downloading it?

Yes/No (Please/Circle)

Audiences Profiling on Prezi

Digipack Oasis on Prezi

digipak

Here is a design of my digipak for the artist that i'm promoting, however the design could change during the process of creating the digipak, furthermore the digipak will be a 6 panel, which would show images that is related to the of the artist and the genre.

The design shows images from the music video a characterise nd the uses of origami which representing the characterists of the genre and the artist.

Here is the template of the 6 side digipak without any pictures.

Journal 07 October

In today lesson we show our storyboard to the whole group and get feedback from the whole class, the only feedback we got was to show a stage performance in our music video.

We now have to create an audience profile for our music video.

Journal 5th October

In today lesson we looked at Digipacks and their what they are for, we then describe what a Digipack and how different they are from normal CD. The different was that a Digipack show more detail about the artist and the album then the CD and that it has a different appearance then the CD

Here is an image the Gorillaz digipack for Demon Days on the left and the CD cover on the right.

The Digipack show better image of the band members on their own panel on the inside of the Digipack and on the CD cover show each of the band member on smaller panels on the front cover of the CD.

However both the Digipack and the CD have the same artwork, which can show that it's the band member trademark.

R Kelly Digipack

Click on image, for full screen.

Journal 03 October

We have finished our mood board and taken photographed it.We also had ideas of what editing and effect we would like to use, the idea of paint exploding, marbles or bouncy balls, the only problems of this is that the paint exploding can be complex and both marbles or bouncy balls can be expensive if we have to buy large quantity of marbles/ bouncy balls so that it can be effective in the music video.

we have also suggested location we would like to film in studio/warehouse or london.

mood board

This is our mood board that we have create for our music video, our mood board include some of our idea of what we think should be in the music video ( effect, style and ect), the name of our group and the lyrics of the song that we have chosen to use in our music video.

We named our group Anima, which mean soul in Latin.

We have then decided use bright colour on our mood broad, that suggest that we going to use bright colours in our music video. We have also made origami for our mood board, which can show foreign country influences, probably an eastern country like japan, due to the fact origami began in Japan.

We have also decided to keep our music video plain, natural vibrant.

Here are some of the ideas, what style we want our music video to be in and the lyrics of the song that we are going to use ''Its Oh So Quiet''.

Choices of song Bjork It's Oh So Quiet'

The choices of song that we are going to use is Bjork 'It's Oh So Quiet'

The song "It's Oh So Quiet" show a mixture of slow and fast beats throughout the music video, this song also matches Tonic belief that we have chosen. It's Oh So Quiet can also be suited to a slow pace music video or a fast pace one, which can give many options of how we can approach our music video.

Journal 30 september

In today lesson we made a mood board for our music video which will show our idea of what we wanted to have in our the music video, we then suggested technique that we might use in our music video, one of us mention the uses of a time lapse in our the music video for some part of the music video.

Tonic

Tonic

You have been asked to devise and make a promotional music video for the new act 'Tonic'. As a new act the record label is keen that this first release appeal to a wide audience and establish an image that is both recognisably unique and appealing to their target audience. With this in mind, their release will be a cover version and will be used as a platform for future original releases. The record label is happy for this release to be any of the three songs listed below or another to which has been approved by the teacher and would like you to choose whichever on you can make a dynamic promo for, as the key thing is to get them exposed.

Rob(25), James(25) and Nick(23) are middle class lads from Portsmouth, Sussex. they started the band when they were in school and after performing in local pubs and clubs for a few years were sounded by a local producer and eventually signed to Rough Trade.

Sound: 'Funky pop with an indie undertone'

Music Ideology: 'It''s not nuclear physics, it should be fun!'

Influences: 'Supergrass, Blur, Pulp, Queen'

Likes: 'Gigging, jamming, music festivals, laughing, eating, drinking cider, mates

Dislikes: 'Frowning, people who take themselves too seriously, politics, dance music, musicians who mime, fakery.

The culture industry

In today lesson we talk about the culture industry theory which was made by Adorno and Horkheimer, this mean that items products was analogous ( comparable ) to other industries company.

An example of this was the X factor, we said that X factor was a part of capitalist ( a ecological system in mean the distribution are private or publicly owned ) institution who seek to maintain the status quo, we then applied this to the group JLS who was in the X factor, as they was sell more merchandise products then singles to the consumers. And that real talent is being corrupted by industrial capitalism

merchandise products are

Dolls Condoms and watches

We mention that capitalist institution have change them to a product to the music industry, as their appearances have change when they was in the X factor. We referred the X factor as a machine that produced, as JLS went into X factor as a R&B groups, but X factor changed them to a pop genre boy groups.

Adorno and Horkheimer view in cultural products was that it has been homogeneity (sameness mass culture).

We also said that capitalist corporation are omnipotent ( all powerful) and that they have full control of the artist and public and that capitalist corporation are hegemony ( Influences over another social group, in order to maintain the status quo).

Major vs Minor

Which subsidiary labels do Sony BMG own ?

Epic Records

BNA Records

American Recordings

Volcano Entertainment

Flicker Records

How are Sony vertically integrated ?

Sony have multiple platform in the media industry, such as Sony entertainment supply the audiences with Blu-ray players, Sony PS3 and other visual entertainment.

They also have various company which is located around the world, Sony have a company in japan which only product sony entertainment products

How do Sony profit from media convergence at the level of the media product ?

Sony use media convergence in their advertisement and in their film in order to promote their music artist and to boost their popularity with the audiences, this could also allow them to maximize their profit and the artist on the music chart

21st century Rough Trade

How had Rough Trade evolved in the 21st century ?

• Rough Trade evolved in the 21st century as they start to sign contract with artist from other countries, as they signed The Stroke to their music label, who are from New York City

How are their working practices different to the music produced through programmers such as X factor ?

• Rough Trade allow their artist to develop and improve as one of their programs and allow them to develop their own music as their own paces, which is different to major music company programs such as the X factor.

What successes have they had at this time ?

They allow one of their artist Duffy to develop, which lead them to have a number one on the charts, this was their first number one since The Smiths

How had Rough Trade's ideology developed for the company in the present day ?

Their ideology that they had in the past was that they had no experiences about the music industry, but now they have the knowledge and experiences is compete with the major record company.

Rough Trade 1990

What problems did Rough Trade incur at the start of the 1990s ?

• Rough Trade was in a financial crisis due to miss management of the cashflow and that in March the cashflow hulled. which lead them to sell their assets to maintain their music labels.

What effect did this have on the Record label and distribution ?

• Rough Trade have to sell some of their asset again to maintain the running of the business. Also they would have to sell their warehouse and some of their employees.

How did major record labels branch out into the independent music scene ?

• Major record labels made sub record labels which was marked as a independent music company to distributed band who whould go mainstream.

What actions were taken to revives Rough Trade ?

• The action they taken was to intorducts a new business partener to Rough Trade and that they sold their original store so that they are able to keep the Rough Trade name.

What new music industry areas did Rough Trade begin to work in and which artists ?

• Rough Trade begin to work in the pop trend with their artist.

Rough Trade 1980

How did contracts effect the development of Rough Trade

• The contract effect Rough Trade as successful band was signing to music corporations, as Rough trade doesn't have contract with their bands

What issues occurred between the record labels and distributions

• The issues occurred when Rough Trade had a financial crisis and that they have to sell some of their assets.

What changes did this lead to within the business structures of Rough Trade

• They change their ideology when they start to distribute pop music

What had been Rough Trades's ideology and how was this effected by the change in structure

• Rough Trades ideology was that they would distribute any type of music under their name, but the change of business structure lead them to distributing pop music. They also made their first record contract with their indie band group The Smiths

Which artists led to success for Rough Trade

• The artist that led Rough trade to success is The Smiths, which introducted Indie music and his song Number 136 was ranked 25th on the charts.

What music trend emerged at the end of the 1980s

• Rave and Indie music as the trend in the 80s with Indie becoming mainstream and Rave being introducts to the scene.

What differences were there at this time between Rough Trade and other independent music labels

• Rough Trade was different from other independent music labels, as they have open a independent market and sell records nation wide.

Rough Trace 1970

How did Rough trade start ?

• Rough Trade start by Geoff Travis, who travel the around America and he decide to open a music shop, after buying many record while traveling in America, that allow people to listen to music while they are in the store.

Which music trends were popular ?

• The music tread that was popular was reggue and punk music.

What was the ethos of Rough Trade at that time ?

• The ethos of Rough Trade at that time was a communist and marxist view, this is due to the fact that they dislike the big records labels.

How was Rough Trade different to large corporations ?

• Rough Trade was a independent record label, which was different from large corporation such as Sony.


What techniques were used to expand the independent music scene ?

• They show smalls band how to make their own records at home and allow them to record in their shop.

How did this lead to Rough Trade's Expansion ?

• Rough trade started to distributed record labels and bands for cheap and that they had people from different part of the country coming to their shop.

What type of business structure existed in the 1970

• Rough Trade didn't have business structure, as they would allow bands to make their own records under the Rough Trade name.

Explain the successes of the distribution and record label

• Rough Trade distribution allow bands or artist to distribute their music for cheap, Rough Trade also accepted any kind of music.

Coffee and TV

Goodwin theory

Coffee and Tv

1. Genre characteristics

The characteristics that are shown in the music video showsymbols that can lead to a indies/alternative rock genre, as they show guitar, drums

This is a screenshot from the music video of the band member hold their instruments, their is also another characteristic in this part of the music video, as they are doing a stage performance which is common in most Indie/Alternative Rock.

2. Their are parts of the lyric and the visuals, as this is a part of the song where is say take me away and they show the milk carton being taken away by a motorbike

This is a screenshot of the part of when the milk carton is being taken away by a motorbike.

There is also a part when the lyrics say 'start all over again' which is shows a man returning home.

On the left, their is a screenshot of a missing person on a milk carton, which would show to the audiences that he have left home a long time ago.

On the right, their is a screenshot of the person who picture on the miss person poster returning home.

3. Music and Visuals

The begin of the music video is slow pace,which is shownvisually with a claim opening with a scene of morning breakfast.

This is screen shot of a man having breakfast at the beginning of the music video.

4. The record label show the band member further in the music video

The screenshot shows a close up shot of one of the band member, which could show that they are trying to promote the band to the audiences

5. Intertextual References

The music video show small references throughout the music video, such as the missing person on the milk carton which is a American references of placing a missing person on their milk carton.

They also have references from horror films in their music video

Screenshots of the intertextual references, on the left is the american milk carton references and on the right the horror film reference.