Choices of song Bjork It's Oh So Quiet'

The choices of song that we are going to use is Bjork 'It's Oh So Quiet'

The song "It's Oh So Quiet" show a mixture of slow and fast beats throughout the music video, this song also matches Tonic belief that we have chosen. It's Oh So Quiet can also be suited to a slow pace music video or a fast pace one, which can give many options of how we can approach our music video.

Journal 30 september

In today lesson we made a mood board for our music video which will show our idea of what we wanted to have in our the music video, we then suggested technique that we might use in our music video, one of us mention the uses of a time lapse in our the music video for some part of the music video.

Tonic

Tonic

You have been asked to devise and make a promotional music video for the new act 'Tonic'. As a new act the record label is keen that this first release appeal to a wide audience and establish an image that is both recognisably unique and appealing to their target audience. With this in mind, their release will be a cover version and will be used as a platform for future original releases. The record label is happy for this release to be any of the three songs listed below or another to which has been approved by the teacher and would like you to choose whichever on you can make a dynamic promo for, as the key thing is to get them exposed.

Rob(25), James(25) and Nick(23) are middle class lads from Portsmouth, Sussex. they started the band when they were in school and after performing in local pubs and clubs for a few years were sounded by a local producer and eventually signed to Rough Trade.

Sound: 'Funky pop with an indie undertone'

Music Ideology: 'It''s not nuclear physics, it should be fun!'

Influences: 'Supergrass, Blur, Pulp, Queen'

Likes: 'Gigging, jamming, music festivals, laughing, eating, drinking cider, mates

Dislikes: 'Frowning, people who take themselves too seriously, politics, dance music, musicians who mime, fakery.

The culture industry

In today lesson we talk about the culture industry theory which was made by Adorno and Horkheimer, this mean that items products was analogous ( comparable ) to other industries company.

An example of this was the X factor, we said that X factor was a part of capitalist ( a ecological system in mean the distribution are private or publicly owned ) institution who seek to maintain the status quo, we then applied this to the group JLS who was in the X factor, as they was sell more merchandise products then singles to the consumers. And that real talent is being corrupted by industrial capitalism

merchandise products are

Dolls Condoms and watches

We mention that capitalist institution have change them to a product to the music industry, as their appearances have change when they was in the X factor. We referred the X factor as a machine that produced, as JLS went into X factor as a R&B groups, but X factor changed them to a pop genre boy groups.

Adorno and Horkheimer view in cultural products was that it has been homogeneity (sameness mass culture).

We also said that capitalist corporation are omnipotent ( all powerful) and that they have full control of the artist and public and that capitalist corporation are hegemony ( Influences over another social group, in order to maintain the status quo).

Major vs Minor

Which subsidiary labels do Sony BMG own ?

Epic Records

BNA Records

American Recordings

Volcano Entertainment

Flicker Records

How are Sony vertically integrated ?

Sony have multiple platform in the media industry, such as Sony entertainment supply the audiences with Blu-ray players, Sony PS3 and other visual entertainment.

They also have various company which is located around the world, Sony have a company in japan which only product sony entertainment products

How do Sony profit from media convergence at the level of the media product ?

Sony use media convergence in their advertisement and in their film in order to promote their music artist and to boost their popularity with the audiences, this could also allow them to maximize their profit and the artist on the music chart

21st century Rough Trade

How had Rough Trade evolved in the 21st century ?

• Rough Trade evolved in the 21st century as they start to sign contract with artist from other countries, as they signed The Stroke to their music label, who are from New York City

How are their working practices different to the music produced through programmers such as X factor ?

• Rough Trade allow their artist to develop and improve as one of their programs and allow them to develop their own music as their own paces, which is different to major music company programs such as the X factor.

What successes have they had at this time ?

They allow one of their artist Duffy to develop, which lead them to have a number one on the charts, this was their first number one since The Smiths

How had Rough Trade's ideology developed for the company in the present day ?

Their ideology that they had in the past was that they had no experiences about the music industry, but now they have the knowledge and experiences is compete with the major record company.

Rough Trade 1990

What problems did Rough Trade incur at the start of the 1990s ?

• Rough Trade was in a financial crisis due to miss management of the cashflow and that in March the cashflow hulled. which lead them to sell their assets to maintain their music labels.

What effect did this have on the Record label and distribution ?

• Rough Trade have to sell some of their asset again to maintain the running of the business. Also they would have to sell their warehouse and some of their employees.

How did major record labels branch out into the independent music scene ?

• Major record labels made sub record labels which was marked as a independent music company to distributed band who whould go mainstream.

What actions were taken to revives Rough Trade ?

• The action they taken was to intorducts a new business partener to Rough Trade and that they sold their original store so that they are able to keep the Rough Trade name.

What new music industry areas did Rough Trade begin to work in and which artists ?

• Rough Trade begin to work in the pop trend with their artist.

Rough Trade 1980

How did contracts effect the development of Rough Trade

• The contract effect Rough Trade as successful band was signing to music corporations, as Rough trade doesn't have contract with their bands

What issues occurred between the record labels and distributions

• The issues occurred when Rough Trade had a financial crisis and that they have to sell some of their assets.

What changes did this lead to within the business structures of Rough Trade

• They change their ideology when they start to distribute pop music

What had been Rough Trades's ideology and how was this effected by the change in structure

• Rough Trades ideology was that they would distribute any type of music under their name, but the change of business structure lead them to distributing pop music. They also made their first record contract with their indie band group The Smiths

Which artists led to success for Rough Trade

• The artist that led Rough trade to success is The Smiths, which introducted Indie music and his song Number 136 was ranked 25th on the charts.

What music trend emerged at the end of the 1980s

• Rave and Indie music as the trend in the 80s with Indie becoming mainstream and Rave being introducts to the scene.

What differences were there at this time between Rough Trade and other independent music labels

• Rough Trade was different from other independent music labels, as they have open a independent market and sell records nation wide.

Rough Trace 1970

How did Rough trade start ?

• Rough Trade start by Geoff Travis, who travel the around America and he decide to open a music shop, after buying many record while traveling in America, that allow people to listen to music while they are in the store.

Which music trends were popular ?

• The music tread that was popular was reggue and punk music.

What was the ethos of Rough Trade at that time ?

• The ethos of Rough Trade at that time was a communist and marxist view, this is due to the fact that they dislike the big records labels.

How was Rough Trade different to large corporations ?

• Rough Trade was a independent record label, which was different from large corporation such as Sony.


What techniques were used to expand the independent music scene ?

• They show smalls band how to make their own records at home and allow them to record in their shop.

How did this lead to Rough Trade's Expansion ?

• Rough trade started to distributed record labels and bands for cheap and that they had people from different part of the country coming to their shop.

What type of business structure existed in the 1970

• Rough Trade didn't have business structure, as they would allow bands to make their own records under the Rough Trade name.

Explain the successes of the distribution and record label

• Rough Trade distribution allow bands or artist to distribute their music for cheap, Rough Trade also accepted any kind of music.

Coffee and TV

Goodwin theory

Coffee and Tv

1. Genre characteristics

The characteristics that are shown in the music video showsymbols that can lead to a indies/alternative rock genre, as they show guitar, drums

This is a screenshot from the music video of the band member hold their instruments, their is also another characteristic in this part of the music video, as they are doing a stage performance which is common in most Indie/Alternative Rock.

2. Their are parts of the lyric and the visuals, as this is a part of the song where is say take me away and they show the milk carton being taken away by a motorbike

This is a screenshot of the part of when the milk carton is being taken away by a motorbike.

There is also a part when the lyrics say 'start all over again' which is shows a man returning home.

On the left, their is a screenshot of a missing person on a milk carton, which would show to the audiences that he have left home a long time ago.

On the right, their is a screenshot of the person who picture on the miss person poster returning home.

3. Music and Visuals

The begin of the music video is slow pace,which is shownvisually with a claim opening with a scene of morning breakfast.

This is screen shot of a man having breakfast at the beginning of the music video.

4. The record label show the band member further in the music video

The screenshot shows a close up shot of one of the band member, which could show that they are trying to promote the band to the audiences

5. Intertextual References

The music video show small references throughout the music video, such as the missing person on the milk carton which is a American references of placing a missing person on their milk carton.

They also have references from horror films in their music video

Screenshots of the intertextual references, on the left is the american milk carton references and on the right the horror film reference.

Goodwins Theories

1. Music video demonstrate genre characteristics

2. A relationship between lyrics and visuals

3. A relationship between music and visuals

4. The demand of the record label will include a lot of close up of the artist and the artist may developments

5. There is frequently reference to notion of looking

6. Often intertextual.

Jay Z 99 problems music video

Genre Characteristic:

• The genre characteristic in 99 problems show a urban location ( Brooklyn) as a run down city, this would be unusual in hip hop music video, as most hip hop music video would show wealth in their music videos.


• Gang culture is also shown in Jay Z's music video, as their are images of violence and crime activity which is shown in most hip hop music videos.


• The images of bling is minimal and their are cheap cars, which are unusual in hip hop music videos.


• stereotypical race is represented- white guy in a suit, policeman are white and black people are jailbirds.

Lyrics and Visuals

• Song is about being a gangsta, lifestyle and video images illustrate this.


• Synchronous relationship throughout the song, image reflex the lyrics sometimes generally and sometimes more specifically, literally e.g God = the image of crucifix and Bitch = image of women


• story about getting pulled over by police is literally illustrated through the visual- very narrative style


• from the hood- Jay Z pulls hood down

music & visuals

• Camera movements are jerky and constant which matches the rise and fall of the beat.
• Lot of cuts and many different images make it hard to see everything on first viewing.

Demands of the records label

• Lots of low angle & close up shots of Jay Z - make him appear powerful desirable image to promote within the hip hop industry.
• Fewer shots of him than you might expect seems like he's being modest or that he's the top dog on the street.

Notions of looking

• looking at police in the wing mirror
• various shots of women which are very sexualize looking through bars into the person
• looking through fingers a lot of time

intertextual references

• slow-mo = action films

Music Video Filmography

Music video filmography

Alex and Martin’s list of music video that they have directed

Cassius - "Cassius 99" (1999)

Morgan - "Miss Parker"

Phoenix - "If I Ever Feel Better" (2001)

Air - "Radio Number 1" (2001)

Noir Désir - "Le vent nous portera"

Bran Van 3000 - "Love Cliché"

Cassius with Jocelyn Brown - "I Am a Woman" (2002)

Cassius with Steve Edwards - "The Sound of Violence" (2002)

Jane's Addiction - "Just Because" (2003)

The White Stripes - "Seven Nation Army" (2003)

U2 - "Vertigo" (2004)

U2 - "City of Blinding Lights" (2005)

Kylie Minogue - "Giving You Up" (2005)

Jamiroquai - "(Don't) Give Hate a Chance" (2005)

Franz Ferdinand - "The Fallen" (2006)

Wolfmother - "Woman" (2006)

Hilary Duff - "Play with Fire" (2006)

Kasabian - "Shoot the Runner" (2006)

Calogero - "Le saut de l'ange" (2007)

Martin Fougerol

Foo Fighters - "Let It Die" (2008)

Alex Courtes

Snow Patrol - "Take Back the City" (2008)

Kaiser Chiefs - "Good Days Bad Days" (2008)

U2 - "Get on Your Boots" (2009)

U2 - "Magnificent" (2009)

Alice in Chains - "Check My Brain" (2009)

music video director Alex and Martin

Alex and Martin

music video that they have directed and music video that they directed separately

Alex and Martin were a music video directingduo consisting of Alex Courtes and Martin Fougerol. They directed several music videos with artists such as The White Stripes and U2.

They won a Grammy Award in 2005 in the Best Short Form Music Video category for directing the music video for "Vertigo" by U2.

I reason why i have choose Alex and Martin isthat i'm interested in the music video they have directed and that they have directed music video for a number of artists from different genre, also they use different editing techniques inartistes music video such as using animation in kasabian- shoot the runner.

I am also interested in their work when alex and martin split up.

music video

video analysis

Here is one of the music video that they have directed, i was interested in was that they use animation for music video, as they show the animation of paint splashing on to the screen and they animated the band. they also use bright colours in darks background.
They also have godwin theory in the music video, as their is a relationshipbetween music and visuals, which was show then their was the animation of paint splash on the artist, which was similar someone getting shot.

video analysis

the music video starts with a stage performance from the band and doinggun references.

Here is a screenshot of one of the band members doing a gun shape with his hand. They also show a stage performance style music video.

The music video then continues to the part of each of the band members have paint splashing onto each of the band members, this could show they are being shot, as the paint was a red/ orange colour, which could represent blood.

Goodwin theory

1. genre characteristics

the genre characteristics of this music video is indies rock, this is represented by shows guitars, drum and a stage performance

2. The music video shows a relationship between the lyrics and visuals by literally doing the action the action, as the lyrics say 'shoot the runner' and the action of shooting someone with a hand shaped as a gun.

3. The relationship between music and visuals show the pace of the music video change with the music, as their is a part of the music video where it is slow pace.

This is a screenshot of when the music video change it pace, this also show that they used effects in this part of the music video.

4. The record label show close up of the artist in the music video.

This is a screenshot of a close up shot of a band member, the record label show a close up shot to promote the artist.

5. Their are various shot of the band, close up of them and wide shot.

6. Intertextual References

Here is a screenshot from the music video 'Shoot The Runner' where one member put his hand into a gun sharp and do the action of shooting a gun, this could show a intertextual references of an action film, as the white paint onthe tip of his fingers could show a gun flash/shot

Here is another screen shot of the music video with more references of action films, as in the screenshot show that one of the band being shoot and the paint is representing blood splatter.

Video Analysis

The White Stripes Seven Nation Army

This is another music video that Alex and Martin directed, they use mostly effects and transaction in this music video, which could be their signature for the music video that they have directed, as in kasabian music video for 'shoot the runner' they animated the band members and added special effects. In the Seven Nation Army they used different editing techniques for their music video as they use a kaleidoscopic tunnel through various shape through out the music video.

They show the common genre characteristics of most alternative rock music video as they show a stage performance from The White Stripes.

Here are some screenshot from their music video using the kaleidoscopic tunnel in their music video.

Journal

In the first lesson we looked at the codes and convention of music videos and the history of music videos. We watched a number of music video on of them was Queen Bohemian Rhapsody

One of the music video we look at was Bob Dylan music video Subterranean Homesick Blues which was said to be one of the first music video, also was said to one of the first modern music video

http://www.youtube.com/watch?v=fJ9rUzIMcZQ&ob=av2e

The music video Queen Bohemian Rhapsody was the first music video introduce special effects in their music video.

We also talked about camera work and technical codes, such as

camera movement, angles and shots and camera distance need to be analysed in music video.

fast cut montages are common editing in music video.

Another one was Ok Go music video music video This Too Shall Pass, the music video was one of the music video that had no editing in their music video.

We also look that music video that have film references in the music video, such as lady gaga music video for telephone, as they presented the music video as a short film which lasted for 9 mins
http://www.youtube.com/watch?v=EVBsypHzF3U&ob=av2e