Rough Trace 1970

How did Rough trade start ?

• Rough Trade start by Geoff Travis, who travel the around America and he decide to open a music shop, after buying many record while traveling in America, that allow people to listen to music while they are in the store.

Which music trends were popular ?

• The music tread that was popular was reggue and punk music.

What was the ethos of Rough Trade at that time ?

• The ethos of Rough Trade at that time was a communist and marxist view, this is due to the fact that they dislike the big records labels.

How was Rough Trade different to large corporations ?

• Rough Trade was a independent record label, which was different from large corporation such as Sony.


What techniques were used to expand the independent music scene ?

• They show smalls band how to make their own records at home and allow them to record in their shop.

How did this lead to Rough Trade's Expansion ?

• Rough trade started to distributed record labels and bands for cheap and that they had people from different part of the country coming to their shop.

What type of business structure existed in the 1970

• Rough Trade didn't have business structure, as they would allow bands to make their own records under the Rough Trade name.

Explain the successes of the distribution and record label

• Rough Trade distribution allow bands or artist to distribute their music for cheap, Rough Trade also accepted any kind of music.