Rough Trade 1990

What problems did Rough Trade incur at the start of the 1990s ?

• Rough Trade was in a financial crisis due to miss management of the cashflow and that in March the cashflow hulled. which lead them to sell their assets to maintain their music labels.

What effect did this have on the Record label and distribution ?

• Rough Trade have to sell some of their asset again to maintain the running of the business. Also they would have to sell their warehouse and some of their employees.

How did major record labels branch out into the independent music scene ?

• Major record labels made sub record labels which was marked as a independent music company to distributed band who whould go mainstream.

What actions were taken to revives Rough Trade ?

• The action they taken was to intorducts a new business partener to Rough Trade and that they sold their original store so that they are able to keep the Rough Trade name.

What new music industry areas did Rough Trade begin to work in and which artists ?

• Rough Trade begin to work in the pop trend with their artist.