Tonic

Tonic

You have been asked to devise and make a promotional music video for the new act 'Tonic'. As a new act the record label is keen that this first release appeal to a wide audience and establish an image that is both recognisably unique and appealing to their target audience. With this in mind, their release will be a cover version and will be used as a platform for future original releases. The record label is happy for this release to be any of the three songs listed below or another to which has been approved by the teacher and would like you to choose whichever on you can make a dynamic promo for, as the key thing is to get them exposed.

Rob(25), James(25) and Nick(23) are middle class lads from Portsmouth, Sussex. they started the band when they were in school and after performing in local pubs and clubs for a few years were sounded by a local producer and eventually signed to Rough Trade.

Sound: 'Funky pop with an indie undertone'

Music Ideology: 'It''s not nuclear physics, it should be fun!'

Influences: 'Supergrass, Blur, Pulp, Queen'

Likes: 'Gigging, jamming, music festivals, laughing, eating, drinking cider, mates

Dislikes: 'Frowning, people who take themselves too seriously, politics, dance music, musicians who mime, fakery.